Colgate (2003)

Flash Coding, Art Direction, Print

ColGator Walkthrough
ColGator Storyboard
eMeeting Teaser
eMeeting Walkthrough
ColGator Update Walkthrough
eTeamRoom Walkthrough
ourColgate.com Walkthrough
ourColgate.com Walkthrough
ColGator Drinking Cup Merch
eTeamRoom Papercup Designs
eTeamRoom Poster Design
eTeamRoom Quick Reference Guide
eMeeting Poster Design
I was given a great deal of creative freedom working on internal Colgate initiatives.

The most rewarding B2E work I've done.

Colgate's intranet features a rich suite of productivity applications -- from instant messaging & email clients to an online meeting system & teamrooms. As an extension of our work designing the corporate portal, Colgate asked us to put together campaigns to create awareness around these tools. The goal was to let people know what they are, what they do and how they can use them.

Many Formats, One Message

The campaigns took on many forms. They included Flash movies, HTML emails, custom landing pages and downloadable quick-start guides. But no matter what the medium was, the aim was always the same: inform the user about the products and bring some interest to them.

I worked with a content writer as well as different members of our internal Colgate team in order to find the right mix of message & style while always pointing them to an actionable next step.

Beyond the Screen

To compliment the many corporate communication endeavors we built out, there were also offline components to create. There were paper cups for the cafeteria, quick reference cards, small premiums to hand out around the office or Post-It notes.

Whatever the items where, it was an interesting exercise to be able to translate the online brand onto a three dimensional object. Sometimes it was an easy translation, other times it was a little more of a forced fit. Either way, it was a nice change of pace over the usual 1024x768 layouts.



Links


ColGator Search Engine

A walkthrough of new search functionality introduced to the portal.
View Walkthrough

ColGator Storyboard

Everything that was going to be baked into the final piece was captured in this storyboard.
View Storyboard (PDF)

eMeeting Pre-Launch

Gave employees a look at the new online meeting software that was being rolled out.
View Presentation

eMeeting Launch

A more comprehensive overview of eMeeting showing how employees could use eMeeting effectively.
View Presentation

eMeeting Re-Launch

5 years after launch, the eMeeting application was updated with new functionality available.
View Presentation

eTeamroom Walkthrough

An overview of new collaboration software being introduced.
View Presentation

Factiva News Service

A How-To for employees to add RSS feeds to their portal homepage.
View Presentation

Email/Calendar Updates

This tutorial walks users through how to get the most out of new email suite functionality.
View Presentation

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