Sprint Tablets (2019)

Illustration, Web

What do you do it someone comes to your desk and says "I need a character designed... her name is "Babs" and she's a cranky 70-ish year old woman who smokes and promotes tablet protection insurance."? If you're a frustrated cartoonist that was always looking for a big break, you drop everything you're doing and jump right into it. So I started to sketch up some character designs, working with the marketing manager to get the details right.

Know Thy Audience

The audience was a small team of Sprint regional area managers in charge of promoting tablet protection sales across the country. So we're talking like a few dozen folks with a different kind of sense of humor that this character would resonate with. "Babs" was their mascot and was quickly accepted into the group.

Over the year I worked on Babs projects, she found her way into:

• Powerpoint presentations
• Socks
• Sweatpants
• Pens
• Stickers
• A 5-ft standee
• and a bunch of other stuff I never saw

Off to The Big Game

But her biggest contribution to the Sprint Tablet Protection culture was the first inaugural "Babs Bowl". It was a tournament held at the end of 2019 to determine who was Sales champion for the year. My contribution was to build out the "Babs Bowl" website — complete with game updates, standings and team profiles.

The contest lasted from October 2019 until the winner was crowned in mid December. It was a hit with the contestants and their bosses. I'm still not sure if corporate has seen any of this stuff... or legal, for that matter. I was thrilled to be part of it.

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